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How Many Newspaper Execs Does it Take?
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November 06, 2008
Following up on the news of the American Press Institute's plans to convene 50 newspaper execs for a one-day summit next week to come up with ideas to save the industry, a friend asks, "How many newspaper CEOs does it take to change the business?"
OK, I'll bite. Possible answers:
- 50--One to hold the lightbulb and the other 49 to turn the socket.
- 50--But not this 50.
- 50--One to hold the lightbulb and 49 to bitch that readers and advertisers just don't understand why fire was a better source of light.
- 50--One to take notes (on paper, of course), and 49 to rearrange the deck chairs.
- 100--OK, who invited the circulation guy who inflates the numbers?
- 50--Five who might actually understand what's going on and 45 to rush the bar the second the meeting is over.
- 44--The other six lost their jobs in the week before the meeting.
- 50--10 who are looking for jobs on craigslist and 40 who still aren't sure what craigslist is.
- 50--10 who think blogs are evil, 10 who haven't figured out how to turn on their Blackberries, 10 who didn't show up because their assistant forgot to print out the e-mail containing the invitation, 10 who still think the API is a relevant organization and 10 who think the Internets are a series of tubes.
- None--Why do we need change? Did you see how many copies of the Obama paper we sold?
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